Simon Equity Partners

Simon Equity Partners is a private equity firm and family office based in San Francisco, California. It serves as the investment arm of the Simon family, known for founding Simon Property Group. The firm focuses on growth capital investments in early- and expansion-stage consumer companies, typically investing between $2 million and $10 million per deal. With a small team, Simon Equity Partners emphasizes flexible deal structures that align with founders' goals. The firm supports entrepreneurs not just with capital, but also with operational expertise, including talent recruitment, process optimization, and strategies for revenue and brand growth. This approach allows for quick decision-making and the ability to reinvest in successful portfolio companies. One notable acquisition by the firm is Zoom Eyeworks.

Provides flexible growth capital and operational expertise to early- and expansion-stage consumer companies, enabling quick decisions and reinvestment in successful portfolio companies.